The Kindness Report : a snapshot of Compassion in Britain

Site Admin • 12 December 2019

source: Action for Happiness 
published: 6 December 2019


New research has found that 60% of people think Britain has become less caring in the last 10 years, while only 8% of people believe Britain has become more caring. 49% agree that people are kind in their local community and 44% agree that people are kind in the country as a whole.


* 60% of people believe Britain has become less caring over the last 10 years

* The Kindness Report reveals top 5 factors that predict how compassionate we are: being female, voting Remain, living with others, being under 35 and voting Labour.

* Income, social class and location don't matter when it comes to how kind we are.


The Kindness Report: A snapshot of Compassion in Britain is based on a national survey of compassion in Britain, carried out by Ipsos Mori on behalf of the UK-based charity Action for Happiness, with supporting statistical analysis by Dr Christian Krekel at the Centre for Economic Performance (part of the London School of Economics and Political Science).


Read full article >
Download PDF report here >

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